The firm said 35 percent of consumers in the region used more than 11 percent of their monthly spending to make online purchases, compared with a global average of 27 percent of consumers.
South Koreans were the heaviest online buyers in Asia, with 59 percent directing more than 11 percent of their monthly spending to online purchases, followed by 41 percent in China, Nielsen said in a report.
A further 31 percent of Asian consumers use between 6 percent and 10 percent of their monthly shopping spend to buy items online." More...
______________________________
This is certainly true. During my time living in South Korea I found online shopping to be much more prevalent there than in the United States. One reason for this I believe is that there are fewer, brick and mortar discount outlets, available to shoppers so online retailers are far more attractive there.
John H. Armwood
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.