Image via CrunchBaseMicrosoft's Big Bing Theory Targets Google - PCWorldWith Microsoft and Yahoo officially teaming up in the search market this week, it's time to wait and see if this move could eat into Google 's hearty lead over its top opponents.
Microsoft and Yahoo announced Tuesday that Bing is totally fueling Yahoo search results in the U.S. and Canada. The search integration comes more than a year after both companies announced that they were joining forces to better take on Google, the goliath of the search industry.
It will be a while before there are any numbers to show how the pair is fairing against Google , said Hadley Reynolds, an analyst at market research firm IDC. However he said the launch was a positive start.
"It's important for Microsoft and Yahoo that the shift from Yahoo search to Bing for organic results took place smoothly this week -- apparently without any technical breakdowns," Reynolds said. "These transitions are dicey in any software environment, and the fact that Yahoo and Bing pulled off the project successfully should build confidence among search marketers and advertisers."
With the 10-year deal, Yahoo gave up its own longstanding search technology in lieu of using Microsoft's fairly new Bing search engine to power all searches on the various Yahoo sites.
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