Market research firm Harris Interactive conducts a fairly extensive poll each year in the area of consumer electronic brands. This year, Apple again took the top spot in three major categories, named the best brand of tablet, computer, and mobile phone. The iPad, Mac, and iPhone scored the best across an array of specific brand markers, like brand recognition, emotional response to the brand, and purchasing consideration.
The survey measured the perceptions of over 38,500 US consumers across more than 1,500 brands in over 155 categories. Whew. Apple blew past the competition, which included HP, Dell, and Sony in the computer category, as well as Google and Samsung in the tablet category. Apple also won the top brand spot over HTC, Samsung, and LG in the mobile phone category.
Apple Wins Best Tablet, Mobile Phone, and Computer Brand Of The Year. Again. | Cult of Mac
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