Apple’s new iPhone lineup pricing and positioning – MacDailyNews - Welcome Home

MacDailyNews Take: Bzzt. Android is simply not going to go 64-bit and have a working biometric security system that the world of commerce will trust within the next 6-9 months. Ain’t gonna happen.

Evans writes, “When you only make a handful of products, all of your moves are carefully considered. All of them have an agenda, and all of them are intended to achieve something. In other words, I’m cautious of applying the word ‘just’ to anything Apple does. There’s generally a plan.”

“Apple did not spend the last 12 months running advertising for the iPhone 4S. That was an “old phone”, and it was a phone you bought if you wanted an iPhone 5 but couldn’t afford it. The 5C is different. It’s a new iPhone, and indeed I think it’s the main iPhone. The iPhone 5S is the high-end one for people who want the latest tech – the 5C is the one for normal people. The same money now buys you a cool new phone, not a discounted old one,” Evan writes. “If you spend all of your time looking at this space you can miss this point. You know that the iPhone 5c is mostly the same as the 5 – ‘just’ the 5 in a new case, more or less. But consumers neither know nor care. They don’t go into the shop and ask how new the chipset is – they look at the phone itself as a buying proposition.”

Read more at http://macdailynews.com/2013/09/17/apples-new-iphone-lineup-pricing-and-positioning/#vOx4Zku7OoPekU18.99