Cult of Android MobileMicrosoft Is About to Get Scroogled | Cult of Android

Microsoft has a weird business model, and a fragile one.
Their model is: Get people to need Microsoft software, then sell that software at high prices.

Contrast this with Apple’s model, which is: Get people want your consumer electronics so bad they’ll pay a lot for it, then sell the hardware, software, services and content at high prices.
And finally, Google’s model: Get people use the Internet more by making it awesome and free, and make money when people use the Internet.

All three companies make operating systems for phones, tablets and desktop computers.

But which models will succeed in the future and which will fail?
I think it’s clear that Google’s model is most likely to succeed and Microsoft’s most likely to fail. And Apple will do just fine.
Here’s what’s happening.