Why You Might Want Your Face in Google’s Ads | Cult of Android

Danny Sullivan wrote a nice FAQ on “shared endorsements.”
But in a nutshell, here’s what it’s all about. On November 11, Google will start adding names, Google+ profile pictures and partial comments of over-18 users in small thumbnail size to paid advertisements and in other contexts under specific conditions. First, the user pictured in the ad must have plus-oned, positively reviewed, shared, circled a brand’s Google+ page, commented on a brand’s Google+ page or posted about that product publicly. Second, the viewer of the ad must be in at least one Google+ circle of the person shown in the ad as an endorser.

Read more at http://www.cultofandroid.com/43112/why-you-might-want-your-face-in-googles-ads/#8Z672bAuEzWJmORv.99