How new devices, networks, and consumer habits will change the web experience — Gigaom Research

Delivering a positive web experience has become exceedingly more complex as the access environment has shifted from a desktop-centric vision to one that is increasingly focused on mobile devices — and with potential for other consumer devices in the near future. Website owners must now consider the customer experience across both desktop and mobile devices and their browsers, a reality that is alarming for many companies. As the access environment has evolved to include mobile devices in addition to desktop ones, it has created pain points in delivering a web experience from the network to the device to the browser and finally to the web design itself. Mobilizing web design is a catch-22; adjusting to design challenges is costly, but not adjusting is equally costly, because a poor mobile web experience results in a loss of revenue.