Google spells out ambitious plan: Android world domination

"The overriding theme of the I/O keynote was Google reasserting control over Android," said Jan Dawson, founder of Jackdaw Research.
Google enters I/O as diversified a company as ever. While Apple, which held a similar developer conference earlier this month at the same location, focuses its efforts on a small number of categories -- PCs, mobile devices, and a few media services among them -- Google has a wider palette. Inhabiting everything from desktop computers to smartphones and tablets, to smartwatches and appliance displays will allow Google to extend its market reach. It also gives the search giant a way to collect the valuable user data the company -- and advertisers -- covet. That includes more intimate user data beyond the location and apps usage information it gleans from smartphones and tablets today.