How Google tricks itself to protect Chrome user privacy - CNET

It's a sticky issue for software developers: how do you gather data about your product's users without invading their privacy?

One solution, as embodied in a new Google open-source project called Rappor, is to have the software send data that you know is wrong.

That approach may seem counterintuitive, given how much effort data gatherers usually devote to screening out bad data. The key to Google's approach, though, is a trick called randomized response that still lets the truth shine through, according a blog post Thursday by Úlfar Erlingsson, a manager in Google's security research division.

How Google tricks itself to protect Chrome user privacy - CNET