"Apple certainly needs help generating greater demand for its tablet. The iPad has seen its once stellar sales and market share continue to dwindle over the past few years. Announcing its fiscal second-quarter results on April 27, Apple revealed that iPad sales hit its fifth consecutive decline to 12.6 million units from 16.4 million a year earlier. Analysts had been forecasting 14.1 million iPads, according to a poll by Fortune.
Why the downturn in iPad sales? There are several reasons.
People are holding onto their tablets longer and sharing them with family members, so there's less of a need to buy new ones. And instead of purchasing both a mobile phone and a tablet, more consumers are opting to buy bigger-screened iPhones, or phablets, such as the iPhone 6 Plus with its 5.5-inch screen."
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