The Apple bias is real | The Verge

YOU CAN'T HAVE MEANING WITHOUT BIAS

The next time you read an iPhone review, keep all these biases in mind. The iPhone is the favored tech product of a vast swathe of our planet’s population, serving both utilitarian and aspirational purposes. It is the catalyst for and sole supporter of entire ancillary industries. It is the nexus where communication and commerce blend most easily, and it is the surest harbinger of the future that is to come. Any review that doesn’t account for all of these factors might be considered technically objective and ubiased, but it would also be frightfully uninformative. Assessing an iPhone against a blank canvas is akin to describing Notre Dame or Sagrada Família as old, large, religious buildings.

The Apple bias is real | The Verge